Google Moog!
Feeling rather sentimental going through my last two years uni work in prep for tomorrows final deadline.
NEED ASAP
+GIVENCHY ROTTWEILER TEE+
+BRAND NEW WITH TAGS+
FIND MORE HERE ::::: www.wesellswag.tumblr.com/
$100 EMAIL FOR MORE INFO:::::JUSTAM88@GMAIL.COM
This project was based on a live M&S brief to create “the ultimate picnic pack” it was to be aimed at a wide customer base and stay true to M&S as a brand who is known for there Quality, Value and Trust. I come up with the idea of creating a luxury picnic hamper that would come with reusable fine printed Napkins, Plates, Cups, Cutlery and a Blanket.
I started to look into what styles of food was popular in my local supermarket and what my friends mostly purchased from supermarket lunch sections. I noted that typical british sandwiches, tapas style (olives, hummus etc) and sushi was most popular amongst the people I know. I therefore settled on 3 themes which are: British, The Continent and Asia.
Inspired by the graphical rebranding of the St Pancras hotel and a Processing.org software technique I have been developing, I decided I would combine the two elements to create visually rich patterns. This lead to me tracing symbolic graphical elements from each theme which I loaded into there own individual program. I was able to run the program numerous times, making small changes to the settings until I was happy with the visuals being produced.
What I created was a program for each individual item of the picnic and also one of these for each of the 3 themes. The artwork produced by the programs is always unique with each piece being selected randomly and drawn at different scales and positions. The artwork can be saved at high resolution and printed at a high quality. This can easily be transferred onto the different fabrics needed for the picnic Items I selected.
I also created a sticker for each picnics packaging inspired by old travel luggage tags, using the colour palate of each theme and the patterns this works well and adds a quirky yet sophisticated edge to the product, which would appeal to a diverse audience.
